Wicked Sensual Care is the brand that quietly ended up in most people’s bedside drawers without ever running a campaign anybody remembers. They make lube, they make a lot of it, and the range is broad enough that the naming becomes genuinely confusing. Here is the map, and which bottle is actually for you.
What Wicked does
Their whole position is a middle ground: better ingredients than drugstore lube, lower prices than the boutique brands, and a range wide enough that one manufacturer covers water based, hybrid, silicone, flavoured, warming, anal and toy cleaner. For most households that means one brand handles the whole shelf.
The formulas lean on olive leaf extract and vitamin E, and the core lines are paraben free. Not as minimalist as Sliquid, considerably better than the cheapest thing at a pharmacy.
The lines, decoded
- Aqua is the water based core range, including the flavoured versions.
- Simply is the stripped back line, shorter ingredient lists for sensitive skin.
- Hybrid blends water and silicone, so it lasts longer than water based while staying toy safe.
- Ultra is the silicone range.
- Jelle is the thicker anal range.
- Cleene and Foam n Fresh are the toy cleaners.
The range we stock
All Spicerack Selects, our in house shop, free discreet shipping.
The Wicked Range: Free Discreet Shipping
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Simply Hybrid: the best all rounder here
Water and silicone blended, so it lasts noticeably longer than pure water based while staying safe with silicone toys. If you want one bottle that covers most situations, this is the one. The Simply Aqua Jelle is the thicker water based sibling.
Toy Love: built for toy sessions
A gel that stays where you put it rather than migrating. Genuinely designed around toy use, which most lube is not. Our water based guide covers the alternatives.
Jelle Plus: the anal formula that does it right
Thick, water based, and built around clove oil and jojoba as botanical relaxants rather than numbing agents. That distinction matters enormously and is covered properly in our anal lube guide. Never buy a numbing anal product; buy this instead.
Cleene and Foam n Fresh: the cleaners
Cleene is the everyday antibacterial spray, unscented and safe on every material we sell. Foam n Fresh is the foaming version, which gets into textured internals in a way liquid cannot, so it is the right choice for strokers. See the full cleaning guide.
Aqua flavoured: Candy Apple and Cinnamon Bun
The flavoured water based line. Fun, cheap, and subject to the same caution as all flavoured lube: it is for oral, and sugar based formulas belong nowhere internal. Our flavored lube guide explains why.
Ultra Heat and Ultra Silicone
The silicone range, including the warming version. Long lasting, water resistant, and never to be used on silicone toys. Covered in our silicone guide and warming guide.
Which one should you buy
One bottle for everything: Simply Hybrid.
Sensitive skin: the Simply line, or step up to Sliquid.
Toy sessions: Toy Love.
Anal: Jelle Plus, without hesitation.
Shower or long sessions: Ultra Silicone, and keep it away from silicone toys.
Cleaning: Cleene for general, Foam n Fresh for anything textured.
FAQ
Is Wicked good for sensitive skin? The Simply line, generally yes. If you react to most things, the shorter Sliquid ingredient lists are a safer bet.
Is hybrid lube toy safe? Wicked’s hybrids are, because the silicone content is low. Always check the label rather than assuming across brands.
Do they test on animals? Wicked is cruelty free and much of the range is vegan. Check individual products for the vegan mark.
Glycerin free? Some lines, not all. If glycerin is a problem for you, read the specific bottle rather than trusting the brand.
Browse the full lube collection and toy care.
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